Google Ads that pay for themselves.
10+ years managing Google Ads, Meta Ads, and SEO for eCommerce, healthcare, dental, and local service brands. Top Rated Plus on Upwork with verified, dashboard-sourced results.
Ten years of turning ad spend into revenue — not just impressions.
I'm Usman Gull, a PPC & Google Ads specialist based in Lahore, Pakistan. Over the past decade I've managed paid media accounts spanning eCommerce, dental, women's health, and behavioural health — with every result pulled straight from live Google Ads and Analytics dashboards, not vanity screenshots.
I don't just launch campaigns — I build the tracking infrastructure underneath them, so the numbers you see are the numbers that are actually true.
- 10+ years running paid campaigns across every major ad platform
- Top Rated Plus on Upwork with a 100% Job Success Score
- Verified results across eCommerce, healthcare, dental & behavioural health
- Full-stack marketer: campaign strategy, tracking infrastructure & SEO
Full-funnel performance marketing
Google Ads Management
Search, Shopping, Performance Max, Display and Video campaigns architected for measurable ROAS, not vanity clicks.
Meta Ads & Media Buying
Full-funnel Facebook & Instagram campaigns with CAPI-backed tracking that survives iOS14+ signal loss.
Conversion Tracking & Analytics
GA4, GTM, server-side tagging and dashboard reporting so every dollar of spend is attributed correctly.
Local & Healthcare Lead Gen
Google Business Profile optimisation and HIPAA-aware ad copy for dental, medical and behavioural health practices.
Technical & Local SEO
On-page audits, Core Web Vitals fixes, and authority link building — plus sites prepared for AI/generative search.
eCommerce Growth (Shopify)
Full-account Shopify ad management, revenue attribution, and Analytics cross-referencing to explain what's actually driving sales.
A snapshot of active accounts
Aggregated, anonymised figures pulled from live client dashboards across current engagements — client identities kept private, numbers are real.
PPC / Google Ads — June 2026 snapshot
Local SEO / Google Business Profile
Technical & Off-Page SEO
Verified, dashboard-sourced results
16accounts, one per card — real numbers pulled from live dashboards and delivered reports. Client identities kept private where required.
$15.5M Ad Spend Managed Across 12 Years
Full-account management across Search, Display, Video, Shopping and Performance Max from 2011 to 2023 — 977 total campaigns, $5.6M verified Shopify revenue in 2022 alone.
3-Layer Local Ads Structure, $23.20 Cost Per Call
Built a three-campaign structure for a dental practice — local search visibility, broad awareness, and call-only optimisation — each targeting a different intent level at controlled CPA.
37.5% Conversion Rate for Healthcare Search
Full Google Ads management for a Women's Health practice including search, call campaigns, and Google Business Profile optimisation — with HIPAA-aware ad copy maintained throughout.
488 Conversions in 30 Days, Three Campaigns
Multi-campaign management for a behavioural health provider — three service lines, full GTM/GA4 tracking set up before any spend went live.
91 Leads at £11.69 Each in a Single Month
Ran and optimised Google Search and Performance Max campaigns for an air conditioning installer, refining geo-targeting and keywords mid-month to concentrate spend on the highest-converting locations and searches.
9.2x Return on Ad Spend
Managed Google Search campaigns (treatment and brand) for a medical aesthetics clinic, refining conversion tracking mid-month to focus bidding on the most valuable enquiries.
30,000+ People Reached at £1.20 Per Click
Built and managed Google Search and Performance Max campaigns for a plastic surgery clinic, setting up lead-form conversion tracking and refreshing campaign structure during the month.
Form Enquiries Up 240% as Traffic Doubled
Ran Google Ads alongside on-page and off-page SEO for a body contouring clinic, driving paid and organic growth together in the same month.
98 Phone Enquiries and a Jump to Page One
Combined Google Ads management with off-page SEO and content work for a sleep and snoring clinic, scaling budget on the top-performing Search campaign as authority signals grew.
106 Phone Enquiries, 307 Tracked Conversions
Managed Google Ads and off-page SEO for an aesthetics and wellness clinic, growing the backlink profile while refining conversion tracking and Search targeting.
Cost Per Lead Cut 71% on the Geo Campaign
Ran a month-long optimisation programme across Google Ads and SEO for a laser hair removal clinic, applying a heavy negative-keyword clean-up and launching a new paid search channel.
Best Month Yet: Interactions Up 147% Since February
Optimised and managed the Google Business Profile for a medical aesthetic and skin clinic, driving its strongest month of calls, clicks and enquiries in the reporting period.
491 Google Business Profile Interactions in 6 Months
Managed the Google Business Profile for a skin care and aesthetic clinic, sustaining high, consistent local search demand month after month.
Average Ranking Climbs 4.6 Places in a Month
Delivered off-page SEO and authority-building for a hot tub retailer, lifting average search rankings and growing branded search demand.
Referral Traffic Up 59% as AI Search Opens Up
Ran off-page SEO and content outreach for an aesthetics clinic, growing third-party visibility and securing its first appearances in AI-assistant search results.
Organic Search Up 42%, Engagement More Than Doubles
Delivered SEO and content work for a medical aesthetics clinic, lifting organic traffic, on-site engagement and referral visibility sharply in one month.
What could your ad spend return?
A quick, illustrative model based on benchmark performance across managed accounts. Your actual numbers depend on industry, funnel, and offer — get a real projection in a proposal.
Estimates use benchmark rates (~$1.40 CPC, ~6.5% lead conversion, ~28% close rate) observed across managed accounts. Illustrative only, not a guarantee.
What clients say on Upwork
“Fantastic Google ad specialist and strategist. Top talent. Would absolutely work with again.”
Google Ads Campaign Optimisation
“Our go-to person for fixing any ads-related problem. He over-delivered and we are impressed with his performance.”
Facebook Conversion Event Fix
“Set up Google Search and Remarketing campaigns with precision. Everything was delivered on time and performing well from day one.”
Google Search & Remarketing Setup
“Easy to work with and completed the job assigned delivering great results. I'd recommend and intend to work with him again.”
AdWords Trial Project
“Ran Google Ads for our consulting firm with real attention to detail. Transparent reporting and responsive communication throughout.”
Google Ads for Consulting Firm
Skills & certifications
Paid Advertising
Analytics & Tracking
SEO & CRO
Platforms & Niches
Let's grow your revenue with ads that actually convert.
Top Rated Plus on Upwork · 100% Job Success · Verified results across eCommerce, healthcare, and local service brands.
Hire Me on Upwork